MINDBODY | Core values

Art Direction

Mindbody is a business management software serving gyms, spas and salons worldwide. With the recent development of their DEI (Diversity, Equity + Inclusion) committee, I collaborated with Illustrator Richard Shackelford to illustrate the companies Core Values. Visualizing diversity through abstraction, we conceptualized inclusive humanoid figures—influenced by simple geometric shapes to ensure the figures stay relatable. Collaborating with Shackelford, we were able to capture our human touch with unrealistic colors, body proportions and genders, generating the message of a community with greater diversity.
mindbodyonline.com